Free PDF The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

Free PDF The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

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The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

Free PDF The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

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About the Author

Don McGreal, in his role as VP of Learning Solutions at Improving (improving.com), is a hands-on agile consultant and instructor. He specializes in agile coaching at the enterprise and product management levels within larger organizations. Don is a Scrum.org Professional Scrum Trainer who has authored and taught classes for thousands of software professionals around the globe. He is also co-founder of TastyCupcakes.org, a comprehensive collection of games and exercises for accelerating the adoption of agile principles. Don is a course steward for the Scrum.org Professional Scrum Product Owner course taught around the world.   Ralph Jocham is a German citizen who spent the last 20 years collecting professional software and product development experience in France, the UK, the USA, and now Switzerland. He became an Agile evangelist in 2000 and perfected his approach at ThoughtWorks. Ralph also is Europe’s first trainer with Scrum.org and has taught thousands of professionals around the globe. When not busy running his company, Effective Agile (effectiveagile.com), or helping all kinds of enterprises in Europe, he enjoys teaching at universities. Ralph nevertheless finds time to spend quality time with his family on a regular basis, treating them to home-cooked international fine cuisine and going on long walks with the family dog. Ralph is a course steward for the Scrum.org Professional Scrum Product Owner course taught around the world.

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Product details

Paperback: 376 pages

Publisher: Addison-Wesley Professional; 1 edition (June 14, 2018)

Language: English

ISBN-10: 0134686470

ISBN-13: 978-0134686479

Product Dimensions:

7 x 1 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

16 customer reviews

Amazon Best Sellers Rank:

#81,915 in Books (See Top 100 in Books)

Full disclosure: I actually sometimes compete against Don, one of the authors, for Scrum Coaching and Training work, so while we are friendly, we are also competitors in the marketplace. People who know me know that I "call 'em like I see 'em." In a way, giving a positive review for Don's(and Ralph's) book is actually against my own interest. But I don't care, darnit! This work of art is too important to our industry. I hope you will take this review as high praise from a competitor, because that's what it is.The book is hands down the best Scrum Product Owner book ever written. Period. The End. Ok, not the end... I'm waaaayy more wordy than that. This is a must read for all PO's. So many other people focus on "writing stories" and other menial parts of the Product Owner role, while totally glossing over the most important role of the PO, that of maximizing the value delivery of the Scrum Team's product. The authors' Vision, Value, Validation mantra (The 3 V's) throughout the book is an absolute game changer, and what the PO role is all about. It's about darn time someone wrote about that! How about how to "define a product" when trying to use Scrum? The authors hit this head on. They hit so many other important topics head on. My favorites: Products not Projects, Defining and Measuring Value using straightforward value metrics, molding yourself into the "Entrepreneur" PO, structuring your teams to avoid the *component team* nightmare, several *different* MVP patterns, Cynefin, Risk management in Scrum, Ready and Done, Quality management and why the PO should care, release strategies, Story Mapping, and a ton of anti-patterns and how to guard against them. They wrap it all up with your journey from a "Receiving product Owner" to how you can turn yourself into an "Initiating Product Owner." As if this all wasn't good enough (and I only named *some* of *my* favorite topics!), they tell numerous anecdotes, each one of them a true, in-the-trenches, in-the-field, experience, that teaches you a lesson so you won't have to learn that the hard way. They have culminated all of their awesome experiences and wrapped them up in a tidy bow in this book. I am truly jealous of this work. It is that good! Buy one for yourself, and then buy one for your manager too, because he or she needs it. Trust me on this. You won't regret doing that.It is my opinion that any credible review should include criticism and other proof that the review writer is objective. So, here goes... I'm not sure Eric Ries would be thrilled with their use of the MVP term and how Scrum is essentially a framework for creating "a series" of one MVP after another, for the *same* product. Metaphorically I get where they are going and it totally makes sense, but the "telephone game" in our industry is rampant, so I wish they could have come up with a way to describe this using new or different terminology. Most of my other suggested improvements are very tiny things. For instance, they say that the "stakeholder" role is not an official role of Scrum. I disagree with that, in large part because they might be the most important role in Scrum! I feel like I know what they were trying to say. I think I would re-word that as "the stakeholder role is not one of the 3 main roles that are most discussed in Scrum, but they play a huge part in value delivery..."And finally, to once again assuage anyone's fears that my objectivity is limited here, I will say that Roman Pichler's book on the PO role is good, and it was, in my opinion, the best PO book available prior to this one. Roman is a trainer with a competing Scrum organization to mine. His book was written a full 8 years ago, and the Scrum Guide and Scrum framework has undergone numerous significant updates and changes since then. I honestly hope that Roman writes a new edition of his book and I hope it gives this one a run for its money! That would be wonderful for everyone involved! (and I will write him a glowing review if he does!) So, if you want to buy two books on the PO role, buy this one first, then Roman's book. As another way to show that I'm objective, I also recommend Ilan Goldstein's "Scrum Shortcuts without Cutting Corners". Ilan is also from a competing Scrum organization to mine.One other last note. This book will definitely help you prepare the right mindset if you want to take the PSPO I certification exam assessment from Scrum.org. Honestly, there are several much better reasons to read this book than to get certified. But it will help you, if certification is part of your learning plan. In my opinion, this book alone is insufficient to pass the exam, but it was not intended as an exam prep. This book is a great companion to your learning plan. If you want to study for that exam, do a google search for "PSPO study plan" or something. Having said all of that, read the book because you want to become and help others become a kick arse Product Owner, because that's what this book appears to be intended for.

This book is not only valuable to product owners, agile coaches, or people who want to learn scrum, but even if you don't want to know about scrum, as an entrepreneur, decision maker, or boss, I recommend reading this book.The author divides the contents of the book into three parts, including strategy, Scrum, and Tactics, but I think it can be divided into four parts.The first part, the part of the strategy, describes the Agile Product Management, and 3 Vs (vision, value, validation). I think 3Vs is what any entrepreneur or decision maker must know, even if you don't understand agile development at all.When I finished reading this part, I stopped for almost two weeks, re-examining the company's existing product line. I am the founder of a software company.This part of 3 Vs is very suitable for being a separate part.The second part introduces Empiricism and Scrum Framework. This would be a good start if you are not so clear about scrum or if you are interested in scrum.In the final part, if you are a Product Owner, this part is guaranteed to give you a full complement of knowledge and power.This part mainly includes two topics that Scrum Guide did not clearly teach us how to do or outside the scope of the scrum Framework, including Product Backlog Management, and Release Management.And in the last chapter, the authors make a summary by examining what it means to be a professional Product Owner.For this book, I only give 5 points for evaluation. I can't give 10 points because of the limitations of the Amazon system.

It reads like a novel but teaches you along the way.I work in a small software company with limited interaction with other Product Owners and Agile/Scrum pundits. This means that most my opportunities to "sharpen the axe" come from reading books like these or other online material.I found this to be a very easy read, packed full of actionable ideas and content. I particularly liked the authors shared experiences as it gave real scenarios and possible solutions. The detail goes deep enough without becoming overwhelming yet leaves you with a feeling of wanting to learn more and improve in those vital areas.The word Value is thrown a lot around these days, but for me this is the most Valuable book I have read on Product Ownership and how to improve. I will always make sure that I have a digital copy on-hand for reference at appropriate times of the process.

I have recently read this book and must admit that this is the best one I have come across on the Product Owner role. The authors did an awesome job on Section I as they discussed strategy and agile product management. The rest of the book is great too. This book is a must if you are planning to sit for PSPO certification exam. The material aligns very well with the PSPO class and in my opinion explains the concepts in a more effective way than the class. I cannot speak highly enough about the book except to say BUY IT and READ IT.

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